flour·ish

1. Grow or develop healthily or vigorously, especially as the result of a particularly favorable environment: THRIVE
2. Perform or develop in an impressively successful way: PROSPER

Grow. Scale. Succeed.

Growth consulting for multifamily suppliers and operators—pairing data-driven execution with a human-centered approach to deliver predictable, sustainable results.

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Who We Are

At Flourish, we provide growth strategies for multifamily suppliers and operators who want to scale with clarity and confidence. We partner with you to align your purpose with profit, helping you close the gap between where you are and where you want to be.

Identifying the gaps
Prioritizing opportunities
Creating an actionable growth plan

We bridge the divide between sales, marketing, and operations to accelerate revenue, optimize processes, and position your brand for long-term success.

Our Core Values

Conduct through the lens of our moral principles to always "Do The Right Thing"

Integrity

Partnership with a human-centered customer approach to accelerate your business

Collaboration

Trusted Partner: we accept responsibility for honest and ethical conduct towards others

Accountability

We can't help but be enthusiastic in all that we do with and for our clients

Passion

Giving Back

The Atlanta Apartment Association Presents

CanCan Ball 2025

Benefiting the Atlanta Community Food Bank

Attend or Donate

About Whitney

Whitney Sullender founded Flourish with a clear mission—to help multifamily professionals scale smarter, not harder.

With years of experience in revenue strategy, sales enablement, and operational optimization, Whitney blends analytical expertise with a passion for people.

Suppliers

Scale Revenue. Build Teams. Improve Processes.

Our GTM (Go-To-Market) strategies align your sales, marketing, success, and operations teams under one performance-focused roadmap. We help you:

Define your ideal customer profile
Sharpen your value proposition
Align sales and marketing positioning
Create sales enablement tools—playbooks, talk tracks, pitch decks, and case studies

Optimize your sales process
Develop targeted messaging
Analyze your pipeline and KPIs
Competitor analysis/battlecard development

We also provide conference & event advisory, early-stage concept testing with key stakeholders, and fractional CRO support to guide your next phase of growth.

Meeting of business team working with gadgets and documents

Operators

Optimizing Operations. Enhancing Performance.

We partner with operators to streamline tech, improve leasing performance, and enhance resident experiences.

Our services include:

Tech stack selection & onboarding advisory
Redundancy audits to eliminate waste and cost
Elevating leasing sales support to boost occupancy
Multifamily Consortium a collective of industry experts working together to help operators select viable technologies, solutions, and services to help them thrive.

Our data-driven execution ensures every strategy we implement is measurable, repeatable, and adaptable—so your community runs at peak efficiency.

Time To Take Your Business To The Next Level?

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